When she's done raising the chickens, Perdue comes and takes them all away. Perdue's practices also alienate Morrison from her product. She may prefer allowing the chickens to see light or she may have a different method of ventilating the room than Perdue mandates.
Working for Perdue, Morrison is also alienated from her species-being because her creativity is being stifled, meaning she cannot raise the chicken in a natural environment. Perdue requires that chicken farmers enter contracts with them, which require the farmers to upgrade their farms to dark, windowless facilities in order to raise the chickens faster and make them less resistant. First, Morrison is alienated from the production process because Perdue dictates how the chickens must be raised. It illustrates all four dimensions of Marx's concept of alienation. Summary: This clip is from Food Inc., a documentary illustrating how giant food corporations have taken control over the entire food production system "from seed to supermarket." The video shows how this rationalized system leads to the alienation and impoverishment of its workers, such as Carole Morrison (a Perdue chicken farmer). Tags: capitalism, food/agriculture, marx/marxism, organizations/occupations/work, theory, weber, alienation, assembly line, fordism, labor process, mass production, rationalization, subtitles/CC, 00 to 05 mins
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